production & art direction
I produced and art directed Nanit's 2024 Mother's Day and Father's Day campaign at Ona Creative. In a single shoot day, we captured a :60 hero film, five cutdowns and 35+ stills across multiple sets, then delivered them in three phases for TikTok, Meta and YouTube, from the Mother's Day launch through June.
PRODUCTION
One shoot day, four campaigns. I planned every setup to serve more than one moment, building a shot list across two nurseries, a kitchen, a living room and a kids' room, with day and night lighting. Then I managed post, from VO casting and editing to color and retouching, so each phase delivered on time.
Our concept, "From One Parent to Another," told the story through an older sister passing down what she learned to her younger sister. Lighting carried the mood: low and moody for flashbacks and nighttime routines, warm and natural for the present day.
CREATIVE CONCEPTING
NIGHT. The Sound + Light Machine in a low, moody nursery
DAY. Warm, natural light for the present day