NIKE X JD SPORTS: NEED IT NOW
Role: Art Director
For this launch, we partnered with Nike and JD Sports to ignite excitement around the Nike Women’s Spring collection. Our mission was to connect with a digitally native, style-first audience aged 15–25. We made "Need It Now" feel urgent, personal, and compelling, positioning the collection as a toolkit for individual expression that blends sport roots with street style.
On set, I directed a clean, minimal approach so the talent and product stayed at the forefront. Using the studio cyc wall, we captured both hero statics and motion assets that highlighted key pieces in a dynamic, eye-catching way. Jalaiah and Charlize brought energy and personality to the looks, showcasing the versatility of the collection through movement and presence.
PHOTO AND VIDEO PRODUCTION
I helped bring in current visual trends by developing a 360° “Choose Your Player”-style format that gave audiences a full view of each look and invited them to “Choose Your Style.” This approach not only boosted engagement but also showcased the collection’s range and versatility.
ORGANIC + PAID SOCIAL
I directed social-first content like “Week of Wear,” showcasing multiple looks and detailed product shots for short-form ads. For JD-specific posts, I emphasized the “Style in Motion” ethos and guided creative to drive both engagement and purchase, with talent resharing to expand reach.
RETAIL
We brought the campaign into retail through large-scale placements in Chicago, New Jersey’s American Dream Mall, New York’s Times Square window display, and across 2,200 JD Sports stores nationwide. I contributed to the creative direction of these immersive in-store displays, which featured custom backdrops, pedestal and platform wraps, and floor graphics that carried the campaign’s energy into the retail environment.
APP + EMAIL
I worked with my copywriter to adapt the campaign for Nike’s app and email, pairing key products with each talent’s style and highlighting benefits like comfort, movement, and versatility.
TEAM
CREATIVE DIRECTOR: Sanja Komljenovic
PHOTOGRAPHER: Antar Hanif
PRODUCER: Emerald Arguelles
VIDEOGRAPHER: Manny Singh
SOCIAL COPYWRITER: Rodni Hicks
GRAPHIC DESIGNER: David Moreno
GRAPHIC DESIGNER: Harleigh Roberts