Art Direction
I worked as an Art Director on the launch of WYN Beauty, Serena Williams’ makeup line, created exclusively for Ulta Beauty. WYN is positioned as “makeup you can move in”—a high-performance line that celebrates strength, endurance, and beauty that lasts.
The goal as a team was to introduce the brand in a way that went beyond a traditional celebrity launch, instead building a movement that felt authentic, empowering, and community-driven.
LAUNCH
We produced bold CGI assets that defined WYN’s visual world inside Ulta and set the tone for how the brand shows up online. My role included briefing the SFX editor and client, to create something eye catching and exciting for the launch.
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