Producer & Art director
I produced and art directed Nanit's 2024 Mother's Day and Father's Day campaign at Ona Creative. In a single shoot day, we captured a :60 hero film, five cutdowns and 35+ stills across multiple sets, then delivered them in three phases for TikTok, Meta and YouTube, from the Mother's Day launch through June.
PRODUCTION
One shoot day, four campaigns. I planned every setup to serve more than one moment, building a shot list across two nurseries, a kitchen, a living room and a kids' room, with day and night lighting. Then I managed post, from VO casting and editing to color and retouching, so each phase delivered on time.
CREATIVE CONCEPTING
Parents trust other parents, so I built the story around flashbacks to life before Nanit. Lighting did the storytelling: moody and dim for the struggles with her first child, warm and natural for the ease that came after.
NIGHT. The Sound + Light Machine in a low, moody nursery
DAY. Warm, natural light for the present day