Production + Art Direction

Led end-to-end photo and video production for Nike's Latin Heritage Month campaign, We Are Familia, managing timelines, budgets, talent, vendors, logistics, and cross-functional teams from concept through final delivery.

As Art Director, I partnered closely with designers to develop the campaign's visual identity and overall look and feel. Drawing from my own experience as a Latina, I researched Latin culture, history, and community narratives to ensure the creative direction felt authentic, intentional, and representative of the stories being told.